So 2015 is now well underway and the Wild Ideas and DBN webmaster team have now completed another website that has gone live.
This was the last of our 2014 offer FREE sites !
(BUT – we have new offers in the planning stage)
Anyway . . . .
According to the pet foods manufacturers association
24% of households own a dog,
and if you break this down into regions then across the midlands that figure increases to an average of 27%. . . .
. . . so if you are in the doggy business, then plenty of potential customers out there. . .
. . . which is good news for the owner of this weeks business focus, another startup success story for Wild Ideas and DBN. . . .
. . . . but it could quite easily be your story too
The last couple of weeks I have touched upon the positives of networking, leading to new business and word of mouth . . .
. . . and this client falls right into that category perfectly . . . the someone you know.
I was fortunate enough, that my oldest and best client, Jacqui Davis of Twistin Tots, recommended me to her sister . . . . .
. . . .an avid dog lover with a fantastically large enclosed garden and a superb dog friendly house, who over time has looked after lots of her friends dogs while they were away . . .
Then suddenly had a lightbulb moment . . . .
. . . . if all her friends trusted her to look after their precious charges, while they went on holiday . . . why the heck wasn’t she charging people for this service?
So decision made – now she does.
With the inevitable vista print (OK to get you going) business card, and a listing on the Good Dog Guide, Mrs B was underway . . . .
But as time passed by, the same familiar business growth niggles (that I hear from many clients) crept in. . . about needing to look a bit more professional. . . .
. . . by getting a unique logo . . . to put on business stationery, invoices and letterheads and compliment slips . . . . . . .
to get your own website . . . so that you can have that added credibility that generates trust and ultimately helps gain new business.
So that is where Mrs B was able to benefit by utilising the great teamworking services of Wild Ideas and DBN . . . .
From an introductory email, followed by a great briefing conversation, to get to know each other, myself and Mrs B established what sort of thing she wanted for her logo . . . .
. . . . its not about me, its about you and your business, what you like your favourite colours, fonts, images . . . .
. . . . and making sure you let me know what you don’t like so I can steer clear of that too.
So once I was fuelled up with inspiration, and all the customary paperwork was signed and sealed then I set to work. . . . .
designing and developing proofs . . . . submitting options long the way . . . keeping Mrs B informed and gaining important feedback, prior to delivering a selection of professional logos. . .
Mrs B took her time to make sure that the one she chose felt right, that she was sure it represented her brand well, and reflected what her business was all about . . . .
. . . she tested it on a few friends and tweaked and adjusted things, but in traditional fashion we got there in the end – with a great logo for her doggy holidays business . . . . Doggy Digz.
When Mrs B had previously thought of this great business name, she had the foresight to register the website domain, in order to make sure that it would be available when she was ready to use it.
So that side of things was already done.
Website domain names are usually purchased and registered for 2 years at a time, and renewed bi annually thereafter.
The .co.uk ones are very cheap to buy, and even the ones with the unusual suffixes only cost a little more.
UNLESS someone else has registered a name that they perceive could be very desirable, just so they can sell it on to the highest bidder!
So, onto the website design.
Mrs B had already written a brilliant Headline that clearly and concisely expressed desirability for her service to all those who read it . . .
. . . . so that was able to be prominent part of the site together with easily accessible contact details and a great photo of her cuddling one of her own dogs.
I asked Mrs B to provide photos of lots of dogs she has cared for, plus a fantastic picture of her garden, and some testimonials from her clients.
So together with these and the information about her business and the service she provides, all the ingredients for the website were in the bag.
A bit of text editing, to pick out the focus points to grab attention, and utilising the now ‘brand’ colours from the new logo together with the provided pictures, Wild Ideas created a great layout for the web page. . . .
BUT . . and here’s where the real magic starts,
a design is only a website once it is coded into internet speak, uploaded to a server, and submitted to the search engines and tried and tested for full functionality . . .
So the design file must now be passed over to my colleague at DBN web design, to be completed with some web coding mastery. . . .
making it completely interactive and fully responsive to view elegantly and functionally on all devices,
and coding it in a simplistic way that is easy for the client to edit themselves, if they wish.
So if you live in the Derbyshire area, and you love your precious doggies and want them to have the best home from home experience while you are away on your holidays then take a look at doggydigz.co.uk.
And if you want this to be your story too – then you know we are here to help you.
Thanks for reading