I was at the Burton business club last evening and I ended up talking about graphic design pricing. . . .
. . . after the conversation around the table had somehow got onto the topic of clients whose first question is “How much?”
For businesses like mine who provide a bespoke tailored service, that can sometimes be a hard question to answer. . . .
But experience of what is involved in each design, and how long it usually takes means I have managed to package up some of the most common services I provide . . . .
. . . and I can list my graphic design pricing . . .
One comment was
“if you have to ask how much I charge then you can’t afford me” . . . . which is a sentiment that I have heard before . . . .
. . . and what a great position to be in . . . . and I suppose this works really well, if your target market are very well off people. . . .
. . . . or does it?
Any of you who saw the “fly-on-the-wall” program on the BBC earlier in the year. . . .about how people spend their money . . . . . will remember there is much more to it than just affordability.
It is about personal choice . . . perceived value . . . and circumstances.
Even a millionaire likes a bargain . . . there are those that fritter, without a care . . and there are those that count every penny . . .
. . . and what each individual actually has in their bank account has less to do with that habit than you would think.
So if people want to know how much the graphic design pricing is (or insert your own business) then only they can judge whether they can afford it or not?
I tend to work for a lot of small businesses and startups . . . . helping them out on their business journey . . . .
The graphic design services I provide. . . logo and branding. . . business cards. . . website. . . tend to be the things that you want to have at the start. . . .
. . . but this is also the time when ‘how much things cost’ is top of the agenda . . . and graphic design pricing is one of those things that might be considered.
If you are a new business start-up, I know you have to carefully justify every bit of money that you spend . . . .
. . . because no-one would advocate that you get into debt before you start . . . you have to decide what the priorities are . . .
. . . what things you absolutely must pay someone else for . . .and what things you can muddle through and do yourself for the time being. . . .
. . . if you are in that situation then knowing how much my graphic design pricing is and what my website design services cost is very important for you.
And I would say to the sceptic business owners who discredit those who ask “how much?”
. . . just because the price might be quite high – asking “how much” is not necessarily an indication that a person will not choose to spend . . . .
. . . . . if they feel that the service provided is going to add important value to their own business.
The graphic design pricing I charge reflects the service I give . . . .
. . . the improved credibility provided by a professionally branded logo and an exceptionally executed flyer . . . .
. . . and the benefits of a fully functional . . . google-friendly . . . . bespoke website . . . are appreciated by all. . .
. . . so finding a way for that appreciation to be turned into affordability . . . is a win for everyone . . client and provider.
At Wild Ideas I provide a way of spreading the cost . . .easing the burden of the graphic design pricing . . . .
. . . by offering the option to pay in interest free instalments. . . . and this is usually met with positive welcome smiles.
Thank you to all my clients who do ask “how much” but still choose to work with me and appreciate the opportunity to pay monthly.
Graphic design pricing (*substitute your own business service) for the business owner
Back at Burton Business Club and the feeling seemed to be that often when prices were given that were quite high clients would just never be in contact again.
“I find that if you tell people the full price for everything they just disappear and you never get the business”
Now nobody wants this of course so as a business owner, you need to find a way to explain to your client what your pricing is all about . . . .
consider the following (like I do with my graphic design pricing). . . .
1. try and ask a client what it is that they are looking for
2. see what you could provide that is within their budget
3. could you slim your services down to help them out?
4. Look at bundling your services into levels.
Obviously never give more than the client is paying for . . . .and always be happy with what you are providing for that cost . . . . but
if you start small, gain their trust and build a relationship – then they can benefit from your services . . . .
and as time goes on they will come back for more.
. . . . . when you are out shopping prices are displayed . . .
Do you go round the shops and just pick things off the shelf and go straight to the checkout without checking the prices?
Even in Harrods prices are displayed on goods and that would be somewhere where you might imagine if you have to ask the price you can’t afford it
So why is there this attitude of unwillingness to give out prices in some small service businesses?
When you buy a product – the price exists (but it is displayed for all to see).
When you buy a service – the price exists
(I know my graphic design pricing – and I bet you know your “service” pricing too)
The difficulty would seem to be how to summarise those prices for an easy, but appealing response to the “how much?” question.
Can you categorise your service into bundles that can be priced?
(Wild Ideas has business branding packages with graphic design pricing listed)
Maybe you should consider the benefits of doing that?
1. What is the absolute minimum service that you can provide and how much would that cost?
2. What is your absolute ultimate service – everything that you can provide – and how much would that cost?
How do you like to be paid?
Is it pay the full amount up front?
Is it pay the full amount when you finished?
Are you able to offer staged payments? . . . . interest-free payments? . . . . . or an ongoing monthly retainer for your services?
This is what people want to know so they can be the judge of if can they afford it . . . .
Another consideration . . .
Think of it from a client’s point of view . . . . . if your service is something they have never ever had before . . . . .
How are they supposed to know what kind of price it’s going to be? . . . . .
Do you know the price of everything you have never bought before?
So rather than thinking . . . ” if you have to ask you can’t afford it”
which could mean . . . . . .
putting them through the embarrassing situation of talking through what you can do for them while all the time they are just on edge thinking what kind of price you’re going to tell them at the end.
How about . . . .
Giving them at least a rough idea of what the minimum / maximum price could be, and what your payment terms are as well . . . . before they start.
which instead means . . . . .
allowing them time to digest the figure, get used to it a bit they will be more involved during your meeting, and not embarrassed, when you are able to tell them the graphic design pricing fee* for what you have discussed.
You don’t know how much money they have in the bank . . . . whether their lottery ticket just paid out last week . . . how much their great Aunt Freda just left them in her will . . . .
. . . . and neither do you know how important they consider your services . . . . so why would you not give them the courtesy of a decent reply.
If they feel comfortable with the minimum starting* graphic design pricing they’ll be willing to come and have a meeting . . . .
But if even this is too much then at least it will have saved both of you the wasted time of a meeting.
until next week – Thanks for reading