So many of us are now using Google Maps, Google hangouts, Google earth, . . . . Google You Tube, Gmail and Google Plus.
But how many of you are using Google fonts?
Love it or hate it . . . . . Google is not going away anytime soon.
I HATE the way it is everywhere you look and it feels like it is “taking over the world”
BUT. . . .
I LOVE the way the technology works . . . the speed, convenience and accessibility. . . .
On sunday I was out walking in the Malvern Hills while discussing a year 5 homework task with my son . . . . .
. . . . and trying to recall the date ending in a “rhyming 2” . . . .
. . . .that “Columbus sailed the Ocean blue” (so much for learning rhymes).
Undecided on 1642 or 1462 (and not certain on either) I grabbed my phone from my bag.
. . . “Hello Google” . . . . and in less than 30 seconds I had the answer – 1492. (so much for learning rhymes)
. . . . how can you not LOVE this?
USING GOOGLE FONTS – WHY
A a designer, Wild Ideas ORIGINAL graphic design is regularly using Google fonts for many branding projects.
Just like everything else that google does . . . using google fonts is free and they work fantastically easily for seamless integration with your website.
There are lots of helpful articles online about using Google fonts for the web. . . .
. . . and my colleagues at DBN web design introduced me to using google fonts in the websites that I design and they code for you . . . .
. . .and as coding is their expertise, then I will leave blogging about using google fonts for your website to them . . .
However, did you know you can easily download google fonts too and add them to your system to be incorporated in all your word documents . . . powerpoint presentations . . . .
. . . .logo designs. . . . marketing flyers. . . . business cards. . . . in fact anything you like.
. . . .so you could be using google fonts in your print work too. . . for free on your next DIY design project.
One of the biggest challenges for a graphic designer is convincing you, of the benefits of using the services of a professional.
When you are first starting out and you need a logo . . . . some business cards. . . .a website . . . . maybe a marketing flyer . . . social media pages . . .
. . . you are concerned with the potential cost of paying a professional designer. . . . So a lot of you like to have a go and do it yourself. . . .
. . . which is fine.
Just in case you are interested though . . . .
Wild Ideas and DBN web design do some great discounted branding packages, specially to give your new business that perfect professional presence right from the start.
and they don’t cost as much as you might think.
1. bespoke 1:1 personal service.
2. An awesome professional finish.
3. Interest free payment terms.
You will stand out head and shoulders above the competition, and add real credibility to your business.
. . . . Still want to do it yourself?
. . . OK that’s fine . . .
But the first step to being original and creative with your text is. . . . . . Using Google fonts.
USING GOOGLE FONTS IN YOUR DESIGN
Question: I am guessing if money was no object then you would prefer to use the services of a professional designer?
Answer: So if you are going to the trouble of creating your own branding, you want to make it look as professional as possible. . .
Reason: therefore you should do what a designer would do.
Anything that has type on it MUST use a typestyle or font, of which the default (the one it uses if you don’t specify anything else) will be one of your system fonts. . . .
. . . . most people are using windows on a PC and so they would be using a Microsoft System Font.
. . If you are using an Apple Mac like me you will be using a Mac system font.
Whichever one of the system fonts you choose, there will be an agreement / licensing between apple / microsoft and the font manufacturer for these fonts to have been installed as part of the system. .
. . . .as such you can use it pretty much as you like . . . . and put it on your documents . . . and print with it.
But that also means that it is on everyone elses system too . . . which is why a lot of people (who are not designers) seem to use Comic Sans and Times Roman . . . Verdana, etc etc . . .
(it’s like the font choices you get when you list an item for sale on ebay!)
. . . and a lot of people (who are not designers) seem to think these fonts look great.
But if everyone is using the same system fonts on their designs. . .where is the originality?
How is your Text Headline going to stand out from the crowd?
Many DIY Logos only use the name of the company ( more a namestyle than a logo) . . . so at least by starting with a non-system font . . . you have more of a chance of individualism.
System fonts are not necessarily standard web fonts either.
Many old school traditional fonts incur licensing costs to use them on your website. . . .
SO if you have already designed your branding using a system font, you might not be able to use the same system font on your website . . . .
. . . . which contravenes the rule about consistency across all your branding.
BUT . . . . . by using Google fonts which are web fonts already . . . . you avoid the problem.
If you are going to be using an online web builder, for your website, then you might be restricted to the fonts they have in their library . . .
. . . checking this out before you create any branding. . . . and considering any potential restrictions . . . . . will allow you to control brand font consistency.
USING GOOGLE FONTS FOR BRANDING
The branding that you create for your business ideally needs to be consistent across everything to do with your marketing . . . so you need to select your fonts carefully.
Using Google fonts provides great unrestricted flexibility of using the same font online, in your email marketing and on your website as well as offline . . . .
by using google fonts in your powerpoint presentations . . . . in your word documents. . . . and all your printed business stationery.
USING GOOGLE FONTS – HOW
Once you have chosen your brand google font it becomes part of your business image . . . if you choose well, ideally you can use your brand font in all your typed communications.
First you need to go to the google fonts website – https://www.google.com/fonts
The red instructions on the diagrams below will guide you through what to do when using google fonts . . . .
Usually I would select more than one font, particularly if the main style is something quite edgy and distinctive.
All google fonts do not work well as block paragraph text. A strong bold font that makes a great punchy headline may not read well as a paragraph of text.
See the Google font above called Luckiest Guy . . . . it makes a great statement as a Headline . . . .
. . . . but below in paragraph format . . . . not really good at all, particularly as well as it only has one case. No Upper case or upper and lower case . . . .
. . . but just one format which makes readability in paragraph form even harder.
. . . this font would work to emphasise headlines or short bullet points.
Some fonts do have a “family” of styles but most only have one.
For your paragraph font choose something that is easy to read, and complements your main headline type.
Often this is something that is a contrast but not always. The choice is subjective . . . but try to ask others what they think . . .
. . . and think who your target market is . . the age and culure of the people you want to buy your product / service . . . . will they like it?
DO NOT RUSH WHEN CHOOSING.
As a designer I spend a good amount of time searching for the right font that reflects the ethos and style of the brand I am designing for.
Download a few options
This pop up window will then appear
Check your downloads folder . . . . and . . . Install them into your system
How to install fonts on your PC.
Now you can experiment with them til you find the one that works best. . . . make sure you are happy with your choices.
– – – – – – – – – – – –
. . . . . . . few months later . . . .
to the point when you are able to invest in a professional touch to your branding . . .
. . . . and add that all important bespoke website . . . . and the fact that you are already using Google fonts that are web friendly means a seamless transition.
So don’t be like everyone else . . . .even if you need to DIY design . . . . you CAN still add a bit of originality in your font choices . . . no more comic sans . . make sure you are using google fonts.
until next week – Thanks for reading