I work with clients all from all areas, perfectly successfully via telephone, skype and email . . . . .
. . . . but it’s always nice to work for someone who you can have a face to face conversation with . . . .
. . . . . so when a lady who lives in my village approached me to see if I could design a website for her it was brilliant for her to be able to come to my office/studio and discuss what she needed . . . .
. . . not just a website design . . . . . but first and foremost a great logo to promote her memory bear business.
Are you familiar with that phrase “I’ll know it when I see it?”
I believe that’s what happened with a recent client of mine . . . . a really lovely individual who wanted their website redesigning.
They were also very busy working in their own business and so didn’t really have a great amount of time to speak to me . . . . .
. . . and were not totally sure about what they wanted, either. . . . a few suggestions on colours that a friend had said they should have . . .
. . .They also wanted some fantastic new wording . . . . but at the same time didn’t really feel that they needed to speak to our wonderful copywriter Gayle at G.E. copywriter either.
. . . Sadly the contract with this particular client has ended with them cancelling our design service agreement as they were unhappy with my FIRST design . . . .
. . . which is a shame, because:
A – They have paid for the work I have done but got nothing to show for it.
B – Design revisions are included within the agreed fee.
C – Your design service journey is a marathon . . . not a sprint. . .
. . . and indeed the design service can be more of an obstacle course or the hurdles . . . before we reach your finish line. . .
Having imagery on your marketing / website / flyers / business cards . . . . . etc . . . is one of the most crucial things you must do . . . .
. . . and quality free images ARE within your reach . . . you do not have an excuse!
An original graphic will sell your story . . . . a great image/emblem (your logo) creates identity.
A photograph will illustrate your message in a flash . . . . that is not restricted by lingual barriers.
A great visual trigger obliterates the need to trawl through a sea of words in a bid to analyse the relevance BEFORE reading.
The right image(s) has instant impact and will therefore grab attention and guarantee 100% focus on your article / flyer / business card / website . . . .
. . . An intriguing shot / unusual angle / bespoke portrayal can be as important as your logo in establishing brand recognition for your business. . . .
. . . So magnify your brand with some royalty free or completely free images . . . Continue reading
How many brands are you familiar with?
There are loads of them . . . . I’ll be a bit predictable here and point out the obvious ones . . . .Apple . . . . Lego . . . Xbox . . Nike. . .
. . .but think as well about a local smaller business that you are familiar with . . . . And when you picture them in your head what do you see?
A: Their company name written in Comic Sans? . . . or
B: A bright colourful logo . . . or a picture of their identity.
If a picture paints a thousand words . . . . your logo is the picture of your business . . . . .which is why you need a logo. . . .