Why you should not use an initialism or acronym in your business name.

The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .

. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.

. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.

. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading