Why you should not use an initialism or acronym in your business name.

The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .

. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.

. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.

. . . so do you know . . . . . what is the meaning of initialism or acronym

thank you to the Oxford English online dictionary for these definitions.

Acronym definition

If by chance your chosen initialism or acronym letters happen to make an attractive and interesting sounding “new” word . . . that flows well and is easy to remember . . .

. . then consider the benefits, and unique appeal and build it into your business marketing. . . .

. . . but I would still be wary until I had researched this “word” in multiple languages for any negative connotations.

 

initialism or acronym client story

 

A recent client of mine had wisely sat down with their other partners of the business venture and spent a lot of time deciding what to call their business . . . .

. . . .  and like so many people chose an initialism or acronym using the initial letters of the main manager’s names. . . .

. . . they were given an example demonstration of my point when an unenlightened family member spontaneously suggested a rather strange interpretation of what the initialism or acronym might stand for . . . .

. . . and I am pleased to say that after some discussion on the pros and cons, together with some Wild Ideas considered insight . . . .

. . . they have revised this decision and chosen a new name that reflects a lot more to potential customers about what they do than a set of random letters ever will

. . . .  they have now both
1.re-registered at companies house and
2. registered the identical domain name.

So ready to start their business branding journey on the right track.

initialism definition

 

. . . the only reason that an initialism or acronym for a business name ever seems like a really great idea . . . .

. . . because it means something to the owners of the business. . . as well as creating a unique name for the business . . . .

. . . but what it doesn’t do is create any kind of image or credibility for your business. . .

. . it disguises your business behind a series of uninterpretable letters . . . you may as well use a foreign language.

. . . .  to me it represents a lack of creativity  – but perhaps that is unfair – unless you are a creative business. . .

. . more like ignorance of the following implications . . . .

When you’re telling people about your business then you’ve got to stop and think how they are going to perceive your information. . . .

so if you use an initialism or acronym and call yourself GFR flooring then all that tells them is that you are some kind of Flooring Company.

The initialism or acronym GFR is unlikely to mean anything at all because they don’t know that George Frank and Richard are the three directors . . . .

. . . GFR tells them precisely nothing at all about you . . . and as far as I can work out will not have any benefit in making them want to purchase anything at all from you.

and then if your domain name is GFR flooring that’s not going to do you a great amount of favours either. . . .

. . . . because no one who does not know you is going to do a google search for GFR!

. . . . even something as seemingly mundane as Quality Flooring . . . . Perfect flooring . . . .  Every Kind of Flooring . . . . offers more of a clue . .

. . . . and maybe adds a subconscious desire in the mind of potential customers preferential to the initialism or acronym GFR . . . .

. . . . and even a name as un-creative as Lichfield Woodfloor will give your domain name a better chance in search returns.

. . . if your business is already established and customers know you by your initialism or acronym . . . then it’s most likely detrimental to change . . . . but if you are considering a re-brand?

The thing to remember is that your business isn’t about you . . . .  it’s about your customers and what you can do for them . . .

. . . every tiny little thing about how you put yourself out there will have some kind of impact on how you are perceived . . .

. . and then whether they choose you or not.

so just take a minute. . . if two friends each recommended a flooring company to you . . . .GFR flooring or Perfect Flooring . . . who would you choose?

This blog is created and written entirely by Linda Wild
Thanks for reading.
Linda 


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