For a small business . . . advertising and promoting yourself is a bit of a challenge . . . there are plenty of people out there contacting you with advice on what you should be doing. . .
. . . but if you want to sell yourself well then your business has to look great . . . and if you want to guarantee a professional result then you need to know how to choose a graphic designer who you can trust. . .
. . . Is often the first question – after how much? – new potential clients will ask. . . it seems that everyone is in so much of a hurry. . .
Well, your graphic design project will take as long as you allow it to.
The assumed answer people expect is that it relates to how many other graphic design projects I have at the time . . .
which is true . . . but not as much as you would expect.
Because the real answer is:
So how do you start rebranding if you’ve never really had a proper brand?
maybe you have a shop on the high street that’s been there for 40 years – with one brand name design . . .
. . . and then there is your website that’s been there for almost 20 – with another brand name design.
. . . so because the shop brand name design is different from the website domain brand name design. . . you look like two separate businesses. . .
. . . everything’s a bit disjointed and you need to try and pull it all together.
And that was the dilemma of my most recent logo and brand name design client. . . Mr D. Continue reading