For a small business . . . advertising and promoting yourself is a bit of a challenge . . . there are plenty of people out there contacting you with advice on what you should be doing. . .
. . . but if you want to sell yourself well then your business has to look great . . . and if you want to guarantee a professional result then you need to know how to choose a graphic designer who you can trust. . .
. . . one way to look for graphic design services is to use an online portal . . . which will help you find graphic designers. . . but not necessarily tell you how to choose a graphic designer
There are lots of portals out there bark.com, people-per-hour to name of couple, but if you use one of these . . . you will be presented with a list of people who choose to respond to your ad . . . and not how to choose a graphic designer to do your job
. . . and as a designer myself . . . it’s a very similar predicament for me . . . how do I choose which clients to pitch to. . . .
. . . if all I get is a couple of sentences about what you want before I trade in my credits and sell myself.
We both want to try and find someone who we could possibly have a rapport with
and that can be quite difficult when you are just putting words on a screen. . . you’re just a click away from being Nobody. . .
. . . a quick decision based on an estimated price without a proper conversation can be a mistake as well. . . so make the effort to find the right designer for you . . .
How to choose a graphic designer
- Search online locally in your area – google places/maps will give you an unbiased list. (and show some of the smaller/potentially cheaper micro businesses).
- if you choose to advertise on a portal then be detailed about your project, and include a bit about yourself, to help the designers to be able to choose better who to pitch to.
- you should always at least have a conversation with a designer . . . to see if you just gel when you talk
- don’t make a snap decision based on an estimated price
- discuss your project in detail with them so they can get a good understanding and quote accurately on your requirements.
- if your budget is restricted then see if they can provide a simplified service to suit your price – but remember that generally, you get what you pay for.
- you should always look at their website
- you should always read reviews from their other customers
- you should always look at the other projects they have done
- ideally you should choose someone local to you so you can have a face to face meeting.
- ask them a bit about themselves, chat with them to see if you are the same kind of people – it will help with the long-term relationship.
- read their contract / Terms and conditions before you sign anything so you know what you are agreeing to.
I am happy, in principal, to work with anyone . . . design does not need to have boundaries . . . and creative variety fuels my soul . . .
my only criteria are that I want to work with people who want to work with me . . . I need you to be as committed to your project as I will be
I don’t necessarily need to have anything in common with you – except that I can design and you need a designer . . .
. . but you might prefer it if you knew a bit about me . . . and it might help our relationship down the line if we were on the same wavelength
. . . so here goes . . .
Choose the person behind the graphic designer
I’m a 40 something mum with lots of experience in graphic design for print . . . working (before I had my children) for various small and large print companies over the years in flexographic and lithographic print .
I know what I’m talking about . . . I have an eye for detail and I’m determined to get things right, and I will make sure your design is as good as it can be.
I love doing logo design . . . and I’m fantastic at layout for flyers and posters. . . and for the last few years websites too . . .
. . . when it comes to web design and I have the fantastic advantage of not having to stress over the coding because I work with my cousin at DBN web design and they handle all of that. . .
. . . but what kind of person am I? . . . what about the woman behind the designer
I work around my children, two boys aged almost 11 and 7 . . . the oldest will be going to Secondary, (the kids all call it High School, nowadays – bloody Americans!) in September . . .
. . . and tomorrow we will get our confirmation of a place.
They are boys so they fight A LOT (petty arguments and words mostly, rather than actual scraps) . . . they stress me . . . and they annoy me.
. . . they don’t often do as they are told, and my youngest seems to prefer to go through the mummy shouting and him crying stage before he will do the sensible thing.
But they are my beautiful kids so of course I love them unconditionally (even when I don’t like them much) . . .
. . . they delight me . . . I get them what they need, and I spoil them when I shouldn’t with stuff they don’t really need . . .
and I’m stricter with them than I should be if I’ve had a bad day. . . but they love me and they keep coming back for more.
we had a brilliant half-term last week . . . and seeing as a couple of my clients seem to have gone off radar, then I was able to take a break too.
. . . we went to the Sea Life Centre . . . we went to the cinema (with the Tesco Clubcard vouchers) to see Lego Batman . . . and for our traditional MacDonalds lunch after. . .
. . . I sat over my eldest to “help” while he did maths homework . . . which was a change for him not being on the Xbox all the time . . .
. . . we had a family day out at Stoneleigh for the Race Retro car show, with dad too . . .
. . . and then we made favourite character models for a ‘whole of the school’ homework project . . .
. . . and I took relief in the fact that I only have two children . . .
we did Dobby out of pipe cleaners, and one of Dad’s handkerchiefs . . .
which somehow happened to end up happening last minute on Sunday night . . . trying to sew his ears, eyes and head on after the glue refused to do its thing . . .
. . . and we spent an afternoon researching how to make Flash . . . when my youngest just wanted to get on with it without any kind of plan . . .
. . . we ended up watching youtube videos on origami . . . and flash had to be substituted into batman because it was based on the best video instruction that was slow and clear enough for us to follow. . .
. . . half a day on the practice with an A3 sheet of newspaper . . . and then another half a day on the actual one. . .
. . . this time with an A2 sheet of random silver backed coated “paper”, that hubby had hoarded away (some waste product from the printers he used to work at). . .
. . . a great finish – but had to be secured by a split pin in the end coz it was a bit thick with all the folding. . .
. . . so even on a none graphic design day, the creativity did not stop.
choose out of hours flexibility
. . . and now I am back editing (Lots for Tots magazine) adverts for my longest client . . .
. . . and arranging a meeting with another existing client who is starting a new venture . . .
. . . I am completely passionate about all my projects . . . I get creative at the most random moments. . .
. . . so I have been known to work all night – but I try not to make a habit of it. . .
. . . but, as a freelancer, even though I have my normal working hours, I’m not necessarily closed, and will always reply if you get in touch (provided I see your email/text) . . .
. . which means that if you need something in a hurry on a Friday night then I can probably do it for you . . . just don’t take the mick.
. . . if you like the sound of me, an honest down-to-earth normal and genuine person, a mum, and a great designer, and you like what I have done for other people, then next time you are wondering how to choose a graphic designer . . .
give me a call and let’s talk about your ideas and see what I can do.
This blog is created and written entirely by Linda Wild
Thanks for reading.