How to choose the best font for logo design with free download

So you’re setting up a new business and you’re going to need a logo . . . but you’re struggling to find out how to choose the best font for your logo . . .

. . . last time we talked colours, so if you need to choose those too then don’t forget to read the previous blog
but here we are talking font or typeface.

So the answer to choosing the best font for your logo . . . . .

is pretty much in the same vein as choosing colour , because what is best for you is not necessarily best for someone else. . . .

. . . . firstly you’ve got to think of your target audience and what they will be able to interpret and understand . . .

. . . so unless you are aiming at a very small niche of people who may have particular difficulties in reading . . . .

. . . then go for your life and pick from your gut . . .  because the best font for your logo is whatever font you like.

Google Fonts has a load of free logo fonts for websites . . . for designers . . . for anybody . . .

. . . and any of these could be classed as the best font to use in a logo design.

It’s about being different . . . standing out from the crowd.

You’re never going to do that if you just copy what everybody else does.

I would recommend having a couple of different fonts within your logo . . . something for the main business name of your company . . .

. . .font 1, is your main brand font . . . which is a bit more unusual or unique , or creative . . . but make sure you like it . . .

. . . and it fits with your type of business.

When I say choose whatever you like, then don’t go too out of the box . . . unless you are a real “out of the box” person that can carry it off.

There are plenty of more interesting fonts that can work well and still be professional. . .

Don’t be boring . . . .

here are some of the Google fonts I have already used on some of my clients logo designs:

best font for logo design - wild ideas clients

1 = Bridge 38 Physiotherapy, 2=Quangle, 3=Puzzle Trails, 4= Business Growth, 5= Memories 4 Keeps, 6= Doggy Digz

 

But the reason that they work is because they are chosen for the specific way in which the characters look in relation to the letters that are being typed with them . . .

which kinda means that Wild Ideas might look brilliant in Font A because of the way the decorative W really curls around the I . . . .

. . . but Fred Bloggs in Font A just doesn’t have the same effect . . no W or I.

So a really important rule when selecting the best font for logo design is to always remember to:

1. highlight the existing wording
2. overtype with your business name
3. click apply to all fonts.

 

 

Have more than one best font for logo design

Next thing is to choose another best font, which is something slightly more standard, and not decorative and more easily readable.

Use this for your strapline underneath (usually) . . . .this way you have versatility across all of your branding . . .

. . . a nice decorative font for headlines, paragraph headers and single words that you want to stand out . . .

. . . and then something that is more easily readable when you put it in a paragraph. . .

. . . you have to remember that the best fonts for logo design, once chosen are now a deeply rooted part of your brand. . . .

. . . to maintain that consistency  you should be using the best fonts for logo design exclusively (and no others) across all of your marketing so you need to make sure that they are going to work . . .

it’s a nice idea as well if you can find a font that is part of a family. . . . by this I mean a style of font that has a lot of different thicknesses or weights . . .

. . . a bold version . . . . a Regular version an italic, a thin, an extra bold, a heavy. . . .

. . . . most of them that you get for free, to be fair, do only have one weight.

There are some that have a bold and a regular and maybe have an italic. . . .

. . . . the occasional one that will have the complete full set from thin, thin italic, regular, regular italic, bold, bold italic, semibold, semibold italic, extra bold, heavy, black,  it all depends. . .

. . . just be aware of what you are going to need in the future, what type of marketing you do, and whether a font with only a couple of weights will work for you. . .

. . .and if it does, then thats fine. . . abecause (and I’ll say it again) . . .

. . . to maintain that consistency  you should be using the best fonts for logo design exclusively (and no others) across all of your marketing so you need to make sure that they are going to work . . .

You will never really need to use the whole family of a font where there are up to 8 different versions but certainly a regular and a bold or a thin and a regular can be helpful for emphasising text.

Websites and print software however (photoshop/ illustrator) can often add bold effects so it’s not the end of the world if that font that you really love does only have the one version.

Google Fonts can all be downloaded completely free and used wherever you like on whatever you like . . .

. . . . they can also  be used on your website . . . the information can be embedded / linked directly from the Google website into yours.

Wild ideas graphic design and DBN web design always use Google Fonts on our project so I know it works.

 

Searching for the best font for logo design

When you use Google Fonts you can search in various ways . . . .
(remember to type your business name into the display text and click apply to all fonts)

by alphabetical names . . . . by popularity . . . . or by style:

you can choose just handwritten fonts, just decorative fonts, just serif fonts, or sans serif fonts.

Serif and Sans Serif. . . .

Its French (and a serif is the little embellishing lines at the ends of all the letters). Sans just means without.

best fonts blog Serif and Sans Serif

Generally Serif styles are a little bit more traditional and old fashioned – Serif fonts are those like Times.

More popular typefaces used more recently are often sans serif . . . . thinks like Arial and Verdana are Sans serif.

Being aware of other people’s perceptions of what your font represents is useful . . . but a good design, layout, and colouring of any font can transform its perception into something completely different . . .

. . . so apart from remembering you are trying to be unique and different . . . . so please please please don’t choose Arial, Times or Comic Sans . . .

. . . (or anything from those online dropdown standard lists – like on Mailchimp / ebay) . . .

(because your logo will look totally unprofessional like you did not spend any amount of time or put any amount of thought into it!) . . .

. . . then I am a big Believer in creating something that works for you . . .

Because, from the perspective of that best font for your logo being part of your business and branding for as long as that business is a part of you . . .

. . . then the best font for your logo you choose really does matter a lot . . .

The definition of the best font for your logo will be different for everyone . . . what matters  is what is the best font for YOUR logo . . . is it a font that you like? . . .

. . . because if you like it you will be able to feel a passion for it, you will therefore also have an affinty toward the logo design that uses it . . .

. . . so you will be able to smile with pride, proffer and push and glow with positivity when you hand over your branding material that will be adorned with the best font for your logo . . .

. . . you will also be able to stand tall and wear it well when you are dressed in your uniform /business branded T-shirt that is printed with your strapline using the best font for your branding.

 

Complimentary best font for logo design

When you are choosing two fonts to go together  choose two slightly different styles that will work well . . .

Google fonts will suggest best fonts that work together if you are struggling . . .

. . . however I tend to select up to 10 fonts that I like and download them all before playing about with the ones I prefer and then mixing and matching. . .

. . . I would say it would be OK to have up to 3 fonts as part of your brand . . . and this is more likely to be if one of them was particularly decorative and mainly used just in your namestyle or one off stand out words . . .

. . . which would mean that you need additional font for headlines and paragraph text . . . and if the secondary font did not have a family set . . .

. . . that could mean you might want to have a third font for those headlines, if the main font was sometimes a bit too much.

The thing to remember throughout your usage . . is to be consistent . . . and always use the particular fonts for particular formats . . .

. . . so all your marketing has the same feel and belongs together.

 

Best font for a name style logo

When you’re creating your logo design one thing you could consider  . . . .

. . . using only a name style font logo.

if you do want to go down this route of a name style logo and you don’t want any kind of image or icon for your logo . . . .

. . . . then you ideally need to be a bit more creative with your font mixes and use colour to make the design unique. . .

. . . maybe put the initial letter in a different colour . . . .

. . . . if you’ve got a font where you can split sections of the letter/s up like the bar on a capital A . . . .

. . . . do that in a different colour . . . do the dots on the i’s in a different colour take the dots of the i’s away all together . . .

. . . . if you’ve got software where you can turn your font into an outline that gives you the versatility to delete the dots on the i’s all together . . . .

. . . . or make them bigger as a focus point?

just remember the rule when creating your name style font logo . . . . as long as you can still read the actual word and other people who don’t know what the word says before they start can read the word then that is fine.

(Make sure you test this with people who do not know what your business name is by asking them to read your logo design is ideas)

And the last thing to remember is that while a graphic designer can create that unique bold statement to guarantee you stand out from the crowd and be different . . . .

. . . even they can’t necessarily do it in 5 minutes!

They try again and again and again . . .  and they try and they change and they tweak until it looks right . . .

. . . . so if it takes you four hours then that’s absolutely fine.

if it takes you longer that’s still fine . . . . just don’t give up.

and if you’re losing the will to live by really struggling and you want to guarantee a professional job then a graphic designer will happily spend the hours instead for you.

This blog is created and written entirely by Linda Wild
Thanks for reading.
Linda 


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