. . . Is often the first question – after how much? – new potential clients will ask. . . it seems that everyone is in so much of a hurry. . .
Well, your graphic design project will take as long as you allow it to.
The assumed answer people expect is that it relates to how many other graphic design projects I have at the time . . .
which is true . . . but not as much as you would expect.
Because the real answer is:
So how do you start rebranding if you’ve never really had a proper brand?
maybe you have a shop on the high street that’s been there for 40 years – with one brand name design . . .
. . . and then there is your website that’s been there for almost 20 – with another brand name design.
. . . so because the shop brand name design is different from the website domain brand name design. . . you look like two separate businesses. . .
. . . everything’s a bit disjointed and you need to try and pull it all together.
And that was the dilemma of my most recent logo and brand name design client. . . Mr D. Continue reading
The blog is a little late this week because I was waiting to see the outcome of a networking event I went to yesterday . . . . .
. . . where I was recruiting new team members . . . . Continue reading
The latest logo design development has literally just been completed this morning with me submitting the set of final print and web ready PDF JPG and PNG files to the client (who I shall call K). . .
. . . and he really took the time to work with me and get exactly what he wanted. . .
The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .
. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.
. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.
. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading