OK so you’ve decided that you need a logo for your business brand . . .
And you have thought long and hard about what your logo should look like so you can give your designer some fantastic design inspiration?
Just like my most recent logo design client . . . with a logo design for his YouTube music channel.
A friend of mine in my local Village is setting up a channel to publicise local musicians and help to get their music out there . . .
great idea . . . and fortunately for him I live in the same village so he doesn’t have to look too far to find a graphic designer to create a logo . . .
. . . I would always recommend that you go for the full bespoke logo service and dress your business to impress with some great design inspiration leading to a well thought out creation . . .
. . . but Mr K was doing this on a very tight budget which required that I do something quick . . .
. . . now to be able to use this service you do need to know pretty much what you want . . .
it’s no good coming to me with “I haven’t got a clue what kind of thing I want for my logo design”
If that is the case then you need the full service . . . you need a conversation, you need me to come up with the design inspiration . . .
. . you need more time. . .and a bigger budget
if you want something done quick and cheaper then you definitely need to give me something for design inspiration . . .
. . . while I am a brilliant designer what I am not is a mind reader.
Sketch it out
In the beginning, Mr K sent me a quick email asking me if I could help and then I said yeah just get something to me with what you’re looking for for design inspiration. . .
. . . and he dropped me an image via a WhatsApp message.
His you Tube channel which will be called KCMV sounded all mysterious . . .
(and I personally have an aversion to using letters as business names because they don’t mean anything to anyone)
. . . but in this particular instance it just kind of reminded me of a radio station so it seemed like an ideal name
. . . I did ask him what the letters stand for so it’s Kendrick Cooper Music Video, if you’re interested but that kind of sounds a bit boring in comparison to KCMV.
Mr K’s WhatsApp design inspiration message was just a bit of a sketch of what he wanted for the KCMV logo . . .
Lichfield design inspiration
. . . because we’re in Lichfield and the three spires of the cathedral is a really well-known landmark in this area than a lot of Lichfield businesses like to incorporate that into their logo . . .
. . . I might not rush to do it because it’s not very ‘original’ but if it’s something that you particularly asked for I don’t have a problem . . .
in our 21st century lives, the internet is a great place for design inspiration and reference photographs . . .
. . . I hope you all know you shouldn’t download an image from anywhere on the internet that you don’t own to use for your own business marketing. . .
. . . however, you can always download a photograph to use as design inspiration or reference to trace . . . just to get yourself a starting point.
After all, if you want a logo design of Lichfield Cathedral the best place to start is a photograph of Lichfield Cathedral.
. . . and then I needed to incorporate some kind of musical theme so I quickly did a bit of research on digital music symbolism
. . . and then I created my own graphic from scratch to drop into his catheral shaped logo.
Watch the four step design inspiration process in the gif below
Mr K also gave me the design inspiration for his preferred colours . . .
. . . black and red which, there again, might not have been my choice but I’m not a mind reader so you need to tell me. . .
All in all because he was able to provide me some great design inspiration his quick logo was created really easily within a few hours which works perfectly for his limited budget . . .
. . . and one other thing to note with the budget based logo . . you don’t get to ask for lots of changes either.
you get to pick the one you like from the choices I send you.
Mr K appreciates the value of what a professional designer can create and how it will greatly improve the perception of his business for his potential customers . . .
and as an extra thank you to his budget fee, he’s paying me by promoting Wild Ideas on his channel as free sponsorship.
KCMV is currently recording music from local bands to go on their channel which will be launched in the Spring of 2018 (watch this space).
So do you need a logo for your business?
- Appreciate the value of something bespoke and original?
- Don’t quite have the budget for the full service?
- But have a pretty good idea of what you want that is simple and straightforward?
- And you can sketch it out to provide some design inspiration?
- Ask your designer if they offer a limited budget service?
- If you don’t ask you don’t get.
This blog is created and written entirely by Linda Wild
Thanks for reading.