If it doesn’t look good enough on the outside, they’ll not believe its good enough on the inside.

Ooh I’m all fired up and excited at the same time with what I want to share today.

Has anyone been watching Shop Well for Less?

I love these programmes, they used to frustrate me, (because I’m savvy enough that they’re no help) . . .

. . . but now I am just continually amazed at human nature, and how people decide what is good enough and what isn’t.

While I am a believer in “getting what you pay for” experience tells me that this is not a sweeping statement to apply across the board to everything . . .

. . .you have to asses each item for its own purpose and usually you can tell if something is good enough. .

for example, we have had situations in our house when my kids have bought a £1.50 plastic toy from the local shop that I can see is not good enough to last, but they got upset when it breaks after 20 minutes . . .

. . . But there is no telling them til they have experienced it, which in itself is a good lesson . . .

. . . however, I would still always recommend trying the cheaper stuff first.

Particularly when it comes to being savvy in the supermarket.

Good enough on the outside.

Labelling, packaging, colours, pictures exciting images are things we are bombarded with . . all competing for our attention . . .

. . . pick me!   buy me!    I look good enough!
. . . and we do (and while I’d rather not include myself in that tbh, I still SOMETIMES do it – even when I am totally aware of it).

. . . hey I’m a graphic designer, its my job do design stuff so that it looks good enough, and because of this then I am fascinated by the turnover of packaging designs . . .

. . and how people buy according to what looks good enough . . .or thinking about that a different way . . .

. . . how they DON’T buy according to what they THINK doesn’t look good enough on the outside.

Because all too often if the packaging isn’t selling it . . . it aint getting bought.

 

good enough on the inside.

So your product or service is brilliant, you know that, definitely good enough on the inside . . .

and most products are absolutely fine . . . they do what they say on the tin . . . clear labelling on the outside, perfectly good enough on the inside

But still so many of you are fickle . . . just take a step back and consider your own habits . . . how do you buy?

Do you really consider each item?
what you need it for?
what job it has to fulfil?
what cost is acceptable?
do you buy on the price?
or do you only buy what looks good enough on the packaging?

We all love a bit of chocolate, yeah. (well most of us anyway).

and all the brands taste a bit different, Thorntons, Cadbury’s, Lindor, Galaxy . . .

. . . so who is to say, which is best?

They all look good enough on the outside – top notch packaging . . .

But if you prefer the Galaxy. . . then to you the Cadbury’s dairy milk is NOT going to be good enough on the inside. . .

. . . but here’s a thought . . . if you’d never tasted Galaxy . . . then the Cadbury’s dairy milk actually IS good enough on the inside.

. . .and if you could buy 3 unbranded bars of chocolate for the same price as one Cadbury dairy milk . . .

. . . and you took the time to get over yourself, and give them a chance then I think you might find the unbranded chocolate actually IS good enough on the inside too.

 

how to make it look good enough

Hands up who shops in Tesco?

Hands up who only buys the things in the pretty, or branded packaging that look good enough on the outside to be good enough on the inside? . . .

. . . well you guys might have noticed a few new and exclusive to Tesco brands on the shelves . . .
and while we’re talking chocolate – look out for this one:

Chocolate looking good enough on the outside

OK Hands up those of you like me who are savvy and have been missing your favourite value products, that save you a packet and actually are good enough on the inside too?

and while we’re talking chocolate – maybe this is one of them?

 

AND

Hands up how many of you have realised that its exactly the same product, just packaged differently. . .

. . . for all of you (you know who you are) who think that if it doesn’t look good enough on the outside, its not good enough on the inside!

Oh how I laughed when I realised what Tesco had done! . . .

From a graphic design perspective, it’s brilliant . . . loads of lovely work for wonderfully creative people like me who make things look good enough, so other people will buy them . . .

. . . so will any of you change your shopping habits?
if you’ve been watching Shop Well for Less?, maybe . . .

. . . but let’s hope that not all of you do . . . or all the poor graphic designers will be out of a job!

And when it comes to your business brand. . .
does that look good enough on the outside? . . .

. . . or do we need to be having a conversation?

This blog is created and written entirely by Linda Wild
Thanks for reading.
Linda 

x

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