You may have noticed (if you’re familiar with my social media posts and on my website) that I’ve updated the photographs of me recently . . . .
I’ve had some professional headshot photograhs done . . . by Vivienne Kane photography, to promote my personality within my businesses.
Now I already had headshot photograhs of me on my website, OK ones I had done myself, and some on social media done by another photographer friend, while in my studio, but I knew really that I should get something a bit more professional . . .
Well what was wrong with what you had? I hear you ask . . . Continue reading
So you’re setting up a new business and you’re going to need a logo . . . but you’re struggling to find out how to choose the best font for your logo . . .
. . . last time we talked colours, so if you need to choose those too then don’t forget to read the previous blog
but here we are talking font or typeface.
So the answer to choosing the best font for your logo . . . . .
On the back of creating some brilliant branding at excellent prices through the Wild Ideas and DBN web design Awesome branding package . . . . .
. . . . . . my latest customer has also used my flyer design services and added to her startup marketing range two thousand promotional flyers to distribute in her local area.
if you don’t tell people that you’re there then no one’s going to find you . . . . well not in a hurry anyway.
My longest client has just celebrated the 10-year anniversary of the start of her business. . . . .
From small beginnings of just one class a week . . . . for a children’s music and activity group for pre-schoolers from birth to five. . . . .
. . . . she worked tirelessly telling all her “mummy” friends about her class to encourage the spread of her business. . . . and then came to Wild Ideas to ask about establishing some professional brand consistency. . . .
. . . and the rest is history . . . .
Having imagery on your marketing / website / flyers / business cards . . . . . etc . . . is one of the most crucial things you must do . . . .
. . . and quality free images ARE within your reach . . . you do not have an excuse!
An original graphic will sell your story . . . . a great image/emblem (your logo) creates identity.
A photograph will illustrate your message in a flash . . . . that is not restricted by lingual barriers.
A great visual trigger obliterates the need to trawl through a sea of words in a bid to analyse the relevance BEFORE reading.
The right image(s) has instant impact and will therefore grab attention and guarantee 100% focus on your article / flyer / business card / website . . . .
. . . An intriguing shot / unusual angle / bespoke portrayal can be as important as your logo in establishing brand recognition for your business. . . .
. . . So magnify your brand with some royalty free or completely free images . . . Continue reading
How many brands are you familiar with?
There are loads of them . . . . I’ll be a bit predictable here and point out the obvious ones . . . .Apple . . . . Lego . . . Xbox . . Nike. . .
. . .but think as well about a local smaller business that you are familiar with . . . . And when you picture them in your head what do you see?
A: Their company name written in Comic Sans? . . . or
B: A bright colourful logo . . . or a picture of their identity.
If a picture paints a thousand words . . . . your logo is the picture of your business . . . . .which is why you need a logo. . . .
So many of us are now using Google Maps, Google hangouts, Google earth, . . . . Google You Tube, Gmail and Google Plus.
But how many of you are using Google fonts?
Love it or hate it . . . . . Google is not going away anytime soon.
I HATE the way it is everywhere you look and it feels like it is “taking over the world”
BUT. . . .
I LOVE the way the technology works . . . the speed, convenience and accessibility. . . . Continue reading
if you are not particularly interested in the creative skills then why would you know if your project needed graphic design or illustration?
So when you find yourself in a situation of needing someone to draw some images and design you a poster . . .
. . . .who you gonna call? . . . . graphic designer or illustrator?
I recently had a briefing with a potential new client who wanted some graphic design or illustration? work to help them update a range of large posters and charts . . .
Happy Star Wars Day – May the 4th be with you (sorry couldn’t let it pass even though I am not really a fan).
Anyway – to the blog . . . . .
Thanks to the latest Wild Ideas and DBN project I am now proclaiming Wild Ideas officially an Armani designer.
One of the joys of being a freelance is that you never know what’s around the corner and who you may be designing for next. . . .
. . . being in the right place at the right time . . . and meeting that right person . . . .
means I am proud to have been involved with the launch of Armani’s newest venture . . . .
. . . which is how I became an Armani designer. . . .
Is it nearly wedding season? . . . . . My Cousin in-law once removed (or my husband’s cousin’s daughter) is getting married soon and I was asked to assist with wedding invitations. . . .
. . . . some affordable wedding stationery she had seen on not on the high street.com . . . and wondered if I could replicate. . . .
. . . which is not a problem for me to achieve . . . but neither is it a cost effective solution for her to pay me to reproduce something that has already been done elsewhere.
. . so in the end she just needed a bit of help with the ordering process. . . .
But if you want to create affordable wedding stationery that is so completely original and unique it is not even imagined yet . . . read on