The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .
. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.
. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.
. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading
At this time of year I imagine you are all looking forward to a few restful and fun family days. . .I know I am dreaming of a Happy Christmas. . . . .
. . . . stress free . . . nice dinner . . . . decent telly . . . glass of wine . . .or 3. . . . and . . . . .
(but this one is the hardest) NOT having to tell the children off for fighting with each other!!!!!!!
. . .and talking of children, now they have finished school, then it really is beginning to look like Happy Christmas at the Wild Ideas house . . . .
Every new business nowadays should have a website at some point . . . .
. . .and when you do it needs to represent your business . . .which means having the same name as your new business name . . .
. . . .so when you’re starting out and choosing your new business name it is wise, prudent and sensible to search domain names and consider this very important issue at the same time . . . .
even if you have not got any plans for a website straight away you can register the domain and it will be safe for at least a year . . . . Continue reading
It’s that time of year when all accountants and bookkeepers start to get really busy and some of us small business owners might go into a bit of panic depending how organised we are . . . . .
. . . Have you done your end of year accounts yet?
. . .the tax return deadline for 2015/16 year is the end of January 2017 . . .but with christmas distraction in the way, then it is easy for the time to fly by without realising. . .
. . . but Mr HMRC doesn’t care. . the deadline is the deadline. . . . Continue reading
On the back of creating some brilliant branding at excellent prices through the Wild Ideas and DBN web design Awesome branding package . . . . .
. . . . . . my latest customer has also used my flyer design services and added to her startup marketing range two thousand promotional flyers to distribute in her local area.
if you don’t tell people that you’re there then no one’s going to find you . . . . well not in a hurry anyway.
And again – I need to apologise for not blogging last week . . . .
. . . I have been feeling lousy with a kidney infection for the past 10 days and and not able to do anything at all . . . . .
. . . . luckily I had just completed a big project and was in between jobs so it has not had a drastic impact on my workload and I haven’t had to upset any of you lovely customers.
but now I am over the worst and although not 100% at least able to start doing a little bit I can see the light at the end of the tunnel . . . . .
. . . . and that in itself is enough for a bit of party celebration – reason number 1 . . . . .
First I want to apologise for not blogging these past 2 weeks. . . .
Half Term . . . . plus two inset days (teacher training so school closed to kids) . . . . and a busy schedule seems to have taken their toll . . . .
. . . but just about back on track, this morning I want to give a good old-fashioned shout out to my most recent client Dr Paul. . . .
thank you to her for helping Wild Ideas original graphic design to launch another Awesome Brand . . . .
. . . . . and congratulations on opening her “Elegance cosmetic clinic” today – 8th November 2016.
A day in the life of a graphic designer can be really creative and fun . . .and other times it can be very frustrating . . . .
This is an insight into a recent gift voucher design and print project. . .that is now currently winging its way to the client . . .
. . but it wasn’t all plain sailing . . . well not for me anyway . . . but that’s why my clients don’t do it themselves. Continue reading
Since my initial briefing with Anna, at Paddles swimming in the summer of 2015 . . . . the final completion of this website has been a while in coming . . . .
. . . . but I am pleased to be able to show it to you all now.
It’s a fun friendly website for swimming lessons for disabled children . . . .
. . . and it’s run by . . . . . wait for it . . . . .
My most recent logo design was the rebranding of not one but two business logos.
The original company Hortech was established in 1987 so they are coming up to being in business for 30 years . . . .
. . . . during that period they had bought out Boultons Wholesale Nurseries . . . .
. . . but as is often the case . . .with business ownership, it makes sense to continue to run your purchased business under its established brand (name and logo)
So despite having the same ownership the two businesses have been running as separate brands, but under the same registered number.
. . . . and more and more recently this was becoming an issue and confusing within the business . . . .
It was time for a change. . . . Continue reading