Brand confidence background
We all love a good brand . . . you know that special feeling of brand confidence which wearing those Ugg boots, or toting your new iphone gives you . . .
I think it’s kind of brainwashed into our souls from childhood . . . starting from being teased at school by a “lack” of a brand . . . (in my schooldays it was trainers) . . .
. . . more recently my son got teased about not having the current Xbox console . . . and then ironically again for having the “very latest” Xbox console.
Any well-known brand oozes confidence, has perceived status and people want to be a part of it . . . so what are you going to do to get your new business on the brand confidence path?
For a small business . . . advertising and promoting yourself is a bit of a challenge . . . there are plenty of people out there contacting you with advice on what you should be doing. . .
. . . but if you want to sell yourself well then your business has to look great . . . and if you want to guarantee a professional result then you need to know how to choose a graphic designer who you can trust. . .
. . . Is often the first question – after how much? – new potential clients will ask. . . it seems that everyone is in so much of a hurry. . .
Well, your graphic design project will take as long as you allow it to.
The assumed answer people expect is that it relates to how many other graphic design projects I have at the time . . .
which is true . . . but not as much as you would expect.
Because the real answer is:
So how do you start rebranding if you’ve never really had a proper brand?
maybe you have a shop on the high street that’s been there for 40 years – with one brand name design . . .
. . . and then there is your website that’s been there for almost 20 – with another brand name design.
. . . so because the shop brand name design is different from the website domain brand name design. . . you look like two separate businesses. . .
. . . everything’s a bit disjointed and you need to try and pull it all together.
And that was the dilemma of my most recent logo and brand name design client. . . Mr D. Continue reading
The blog is a little late this week because I was waiting to see the outcome of a networking event I went to yesterday . . . . .
. . . where I was recruiting new team members . . . . Continue reading
The latest logo design development has literally just been completed this morning with me submitting the set of final print and web ready PDF JPG and PNG files to the client (who I shall call K). . .
. . . and he really took the time to work with me and get exactly what he wanted. . .
The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .
. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.
. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.
. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading
At this time of year I imagine you are all looking forward to a few restful and fun family days. . .I know I am dreaming of a Happy Christmas. . . . .
. . . . stress free . . . nice dinner . . . . decent telly . . . glass of wine . . .or 3. . . . and . . . . .
(but this one is the hardest) NOT having to tell the children off for fighting with each other!!!!!!!
. . .and talking of children, now they have finished school, then it really is beginning to look like Happy Christmas at the Wild Ideas house . . . .
Every new business nowadays should have a website at some point . . . .
. . .and when you do it needs to represent your business . . .which means having the same name as your new business name . . .
. . . .so when you’re starting out and choosing your new business name it is wise, prudent and sensible to search domain names and consider this very important issue at the same time . . . .
even if you have not got any plans for a website straight away you can register the domain and it will be safe for at least a year . . . . Continue reading
It’s that time of year when all accountants and bookkeepers start to get really busy and some of us small business owners might go into a bit of panic depending how organised we are . . . . .
. . . Have you done your end of year accounts yet?
. . .the tax return deadline for 2015/16 year is the end of January 2017 . . .but with christmas distraction in the way, then it is easy for the time to fly by without realising. . .
. . . but Mr HMRC doesn’t care. . the deadline is the deadline. . . . Continue reading