If it doesn’t look good enough on the outside, they’ll not believe its good enough on the inside.

Ooh I’m all fired up and excited at the same time with what I want to share today.

Has anyone been watching Shop Well for Less?

I love these programmes, they used to frustrate me, (because I’m savvy enough that they’re no help) . . .

. . . but now I am just continually amazed at human nature, and how people decide what is good enough and what isn’t. Continue reading

Why you should not use an initialism or acronym in your business name.

The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .

. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.

. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.

. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading

Another Awesome Brand – specially for start-ups

First I want to apologise for not blogging these past 2 weeks. . . .

Half Term . . . . plus two inset days (teacher training so school closed to kids) . . . . and a busy schedule seems to have taken their toll . . . .

. . . but just about back on track, this morning I want to give a good old-fashioned shout out to my most recent client Dr Paul. . . .

thank you to her for helping Wild Ideas original graphic design to launch another Awesome Brand . . . .

. . . . .  and congratulations on opening her “Elegance cosmetic clinic” today – 8th November 2016.
Continue reading