So how do you start rebranding if you’ve never really had a proper brand?
maybe you have a shop on the high street that’s been there for 40 years – with one brand name design . . .
. . . and then there is your website that’s been there for almost 20 – with another brand name design.
. . . so because the shop brand name design is different from the website domain brand name design. . . you look like two separate businesses. . .
. . . everything’s a bit disjointed and you need to try and pull it all together.
And that was the dilemma of my most recent logo and brand name design client. . . Mr D. Continue reading
The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .
. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.
. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.
. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading
Every new business nowadays should have a website at some point . . . .
. . .and when you do it needs to represent your business . . .which means having the same name as your new business name . . .
. . . .so when you’re starting out and choosing your new business name it is wise, prudent and sensible to search domain names and consider this very important issue at the same time . . . .
even if you have not got any plans for a website straight away you can register the domain and it will be safe for at least a year . . . . Continue reading
A Naughty Bear logo is the latest unique logo design creation from Wild Ideas.
I just love designing logos . . . and just lately I have been like a unique logo design factory.
. . . . . but even with a unique logo design the process is always the same . . . .
discussion with client to get ideas . . . .
research a bit . . . . but not too much . . . keep it original . . .
then . . . doodle . . . draw . . . sketch . . . ponder . . . struggle . . . . stress . . . ok . . . . build . . . expand . . . submit initial designs. . . .
. . . . comments from clients . . . sometimes good . . . sometimes not so good . . . .
. . . . . try a bit harder . . . . persevere . . . . . make it work.
Finally hey presto everything comes together for a unique logo design.
in the end it all looks brilliant.
My creative input . . . . my wild ideas. . . . . But it would all be nothing without your inspiration . . . . Continue reading
My longest client has just celebrated the 10-year anniversary of the start of her business. . . . .
From small beginnings of just one class a week . . . . for a children’s music and activity group for pre-schoolers from birth to five. . . . .
. . . . she worked tirelessly telling all her “mummy” friends about her class to encourage the spread of her business. . . . and then came to Wild Ideas to ask about establishing some professional brand consistency. . . .
. . . and the rest is history . . . .
It is always great to be able to help new businesses get their feet off the ground with fantastic branding that gives them credibility and a professional look right from the start.
And today I am able to tell you about one of those businesses. . . and include lots of helpful tips along the way.
Cost of course is always an issue . . . even if funds are available, making the right call on how to allocate them has to be done right.
That is why Wild Ideas (that’s me) and my associates at DBN web design decided to put together some business branding packages at discounted bundled prices
. . . as well as Wild Ideas interest free payment terms. . . you have no excuse for getting fabulous branding at exceptional prices.
Q. . Are you a new business who wants start your business growth journey looking great?
Q. . Have you done the DIY branding just to get you going and realise the next step on your business growth journey is a professional revamp? . . . .
A. . business growth means . . . working with a competent and capable designer to create cohesive branding that works across the whole spectrum of your marketing.
Talk, you can all do that can’t you . . . .
my family will all say I talk too much . . . I am old and wise enough now to agree with them . . .
. . . and I get tired of it sometimes. . . especially when I have to repeat myself when my kids are not listening.
And talking in front of everyone at a business networking – that is not always so good – so I will come back to this later . . .
But sometimes it’s good to talk . . . Continue reading
OK, meta data, meta tags, meta descriptions, meta description tags . . . hands up who knows what they are?
This definition from tech terms is helpful
Meta data is data about data, it provides information about an item’s content.
And the specific areas of meta data on a web page associated with specific information are called meta tags, so you will get meta keyword tags and meta description tags / meta descriptions.
Whether you know all this or not, the one thing I can guarantee . . .
You all will have seen these meta descriptions and read them, even if you don’t know what and where they appear.
What are the curtains in your house like? . . . something off the peg from Dunelm, or are you creative, like me . . . .
. . . before my boys were born pre-motherhood, I designed and made quite a lot of the curtains in our first house. . .
Nowadays, in this, our third house, we mostly have stuff inherited from the previous owner . . . .
I do have a nice piece of fabric . . . . . . originally purchased for covering a chair but now on a long term promise to my eldest son for his bedroom curtains . . . .
“where on earth is she going with this?” I hear you ask
. . . . maybe I should ask my latest client to run them up for me, and he might actually get them done before the summer!
Last week I talked about getting what you pay for, and a while ago I came across this quote. . . .
“The Bitterness Of Poor Quality Is Remembered Long After The Sweetness Of Low Price Has Faded From Memory”
It really struck a chord with me, in how it related to many people’s attitude to the design and creation of their websites in particular.
Think on this to demonstrate my point. . .