Brand confidence background
We all love a good brand . . . you know that special feeling of brand confidence which wearing those Ugg boots, or toting your new iphone gives you . . .
I think it’s kind of brainwashed into our souls from childhood . . . starting from being teased at school by a “lack” of a brand . . . (in my schooldays it was trainers) . . .
. . . more recently my son got teased about not having the current Xbox console . . . and then ironically again for having the “very latest” Xbox console.
Any well-known brand oozes confidence, has perceived status and people want to be a part of it . . . so what are you going to do to get your new business on the brand confidence path?