How many brands are you familiar with?
There are loads of them . . . . I’ll be a bit predictable here and point out the obvious ones . . . .Apple . . . . Lego . . . Xbox . . Nike. . .
. . .but think as well about a local smaller business that you are familiar with . . . . And when you picture them in your head what do you see?
A: Their company name written in Comic Sans? . . . or
B: A bright colourful logo . . . or a picture of their identity.
If a picture paints a thousand words . . . . your logo is the picture of your business . . . . .which is why you need a logo. . . .