For a small business . . . advertising and promoting yourself is a bit of a challenge . . . there are plenty of people out there contacting you with advice on what you should be doing. . .
. . . but if you want to sell yourself well then your business has to look great . . . and if you want to guarantee a professional result then you need to know how to choose a graphic designer who you can trust. . .
It’s that time of year when all accountants and bookkeepers start to get really busy and some of us small business owners might go into a bit of panic depending how organised we are . . . . .
. . . Have you done your end of year accounts yet?
. . .the tax return deadline for 2015/16 year is the end of January 2017 . . .but with christmas distraction in the way, then it is easy for the time to fly by without realising. . .
. . . but Mr HMRC doesn’t care. . the deadline is the deadline. . . . Continue reading
Are you familiar with that phrase “I’ll know it when I see it?”
I believe that’s what happened with a recent client of mine . . . . a really lovely individual who wanted their website redesigning.
They were also very busy working in their own business and so didn’t really have a great amount of time to speak to me . . . . .
. . . and were not totally sure about what they wanted, either. . . . a few suggestions on colours that a friend had said they should have . . .
. . .They also wanted some fantastic new wording . . . . but at the same time didn’t really feel that they needed to speak to our wonderful copywriter Gayle at G.E. copywriter either.
. . . Sadly the contract with this particular client has ended with them cancelling our design service agreement as they were unhappy with my FIRST design . . . .
. . . which is a shame, because:
A – They have paid for the work I have done but got nothing to show for it.
B – Design revisions are included within the agreed fee.
C – Your design service journey is a marathon . . . not a sprint. . .
. . . and indeed the design service can be more of an obstacle course or the hurdles . . . before we reach your finish line. . .
How many brands are you familiar with?
There are loads of them . . . . I’ll be a bit predictable here and point out the obvious ones . . . .Apple . . . . Lego . . . Xbox . . Nike. . .
. . .but think as well about a local smaller business that you are familiar with . . . . And when you picture them in your head what do you see?
A: Their company name written in Comic Sans? . . . or
B: A bright colourful logo . . . or a picture of their identity.
If a picture paints a thousand words . . . . your logo is the picture of your business . . . . .which is why you need a logo. . . .
In order to print something OR view it on a website – you have to have a piece of artwork for the printer to print. . . . or the web master to code.
And that piece of artwork has to be the correct dimensions, resolution and colour mix to match the final process it is being used for.
The technicalities for understanding and creating artwork are skilled . . . particularly in some high complex print processes.
However . . . being technically skilled is not the same thing as having a great eye for captivating visual layout and fantastic graphic design. . . .
That takes a whole different kind of creative ability . . . . . Continue reading
Are you setting up your new business?. . . . on a tight budget? . . . . would love a website? . . . business cards? and an Awesome logo design? . . . . .
Worried getting your branding right is going to come at too high a cost . . . . STOP!
. . .At Wild Ideas, and DBN web design we love working with business start ups . . . .
Even if you are on a really tight budget, you can get a website, social media banners, business cards and an Awesome logo design . . . . .
. . . . we are there with you right at the beginning . . . . we can make sure your branding looks as professionally perfect as it can be right from the off . . .
. . . which is why we created our branding packages . . . . so you can buy more for less . . . . a price you can afford.
With an Outstanding choice from 4 Elite categories . . . all including an Awesome logo design . . . you are sure to find one to suit you . . .
What an absolutely epic idea to get you started!
Bluebells Wood Fired Kitchen – mobile Pizzeria now has their own Awesome logo design . . . . . .
SO you finally realised that you need to get a graphic designer to produce your branding, logo, website, business cards . . . . . .
. . . . Hurrah!, says the designer.
and you feel a huge weight fall from your shoulders as you realise that you can get on with working “in” your business . . .
. . . doing all the things you love . . .all those things that will make your customers smile. . . .
. . . while the graphic designer . . . creates your marketing project, logo, branding, website, etc.
While you should always put your trust is the creative skills of a graphic designer. . . . getting that perfect result for your project is still a joint effort. . .
. . . or you might end up with this scenario: Continue reading
What is tomorrow? . . . Wednesday? . . . yes . . . October 21st. . . yes . . . 2015. . . .
Oh but its so much more than that. . . because exactly 30 years ago tomorrow a young man called Marty McFly travelled 30 years in order to sort out the terrible mess his kids were making with their lives.
Tomorrow is “Back to the future day” . . . I pricked my ears up when I first heard that because the back to he future series are my favourite films of all time. . .
. . . and in my opinion. . . The back to the future series are still one of the best series of films ever! – even my husband likes watching them and he’s not really a sci-fi fan. . . . and my boys enjoy them too.
Seems plenty of people agree with me too . . as this text from wikepedia proves:
June 2008 the American Film Institute’s special AFI’s 10 Top 10 designated the film as the 10th-best film in the science fiction genre. Continue reading
About seven years ago I went on a training course in Belper, Derbyshire at The Lion Hotel.
I think it was on one weekday morning for a few weeks, and was aimed at helping small business get some help.
In truth I remember very little about it now, except a few of the people who were on the course with me. . . .
. . . and one guy in particular, who many years later, after reading my blog, has come to me wanting to give his photography business a promotional boost by getting some professional flyers and a website.
So, its nice to know that I am here when people need me, even if it is 7 years later. To be fair if you don’t need any design then you can’t use the services of a designer, can you?
Anyway, as ever when I blog about real actual projects, with real actual people, I hope it will help you to imagine your own projects coming to life, as and when you need them.
And I hope the design tips I include help to provide you with some positivity and inspiration towards finding your own “inner designer”.