On the back of creating some brilliant branding at excellent prices through the Wild Ideas and DBN web design
Awesome branding package . . . . .
. . . . . . my latest customer has also used my flyer design services and added to her startup marketing range two thousand promotional flyers to distribute in her local area.
if you don’t tell people that you’re there then no one’s going to find you . . . . well not in a hurry anyway.
So many of us are now using Google Maps, Google hangouts, Google earth, . . . . Google You Tube, Gmail and Google Plus.
But how many of you are using Google fonts?
Love it or hate it . . . . . Google is not going away anytime soon.
I HATE the way it is everywhere you look and it feels like it is “taking over the world”
BUT. . . .
I LOVE the way the technology works . . . the speed, convenience and accessibility. . . .
In my village of Fradley, Lichfield I have managed to get the word out that I am a graphic designer.
The story of this latest marketing flyer project will give you a few pointers in what to do and what not to do to get the word out.
And as my latest design project is a charity fundraiser for Fradley village, I was happy to do the work for free. . . .
. . . to be fair the request was purely to organise the printing . . . but that was before I saw the “design” they wanted me to replicate.
. . . If something is worth doing then it’s worth doing well. . . .
. . . If you want to get the word out then it needs doing right. . . .
Are you old enough to remember the pre-digital age? . . .there are less of us now . . . no mobile phones, no email or internet, OMG no Facebook?
If any of you have been watching
Cradle to Grave, BBC 2. . . . you will even have been reminded of a time before video recorders . . . (what are they then? . . . crikey it was a long time ago)
Anyway it was a time when if we wanted to market our business or event or party, or communicate with people we had to use real paper. . . . printed ink and an actual written message. . . .
So in part 1, I helped you get to grips with what graphic design is
indeed, most small businesses do have some kind of “graphic design” without realising what it is:
their logo and a stock business card, and a template website page . . .
But there are some start-up companies who haven’t even got these fundamental items.
Why do you need graphic design?
When people ask me what I do, the level of reaction varies from the acknowledgement of understanding right down to questioning blank bewilderment, so this is where I am going to start.
I am getting right back to basics to explain . . . .
What is graphic design?
The Cambridge online dictionary gave this simple basic definition:
“the art of designing pictures and text for books, magazines, advertising, etc.”
But graphic design is in fact so much more than that . . . . it is all around you throughout your life.
Or are you rubber necking at that accident on the other carriageway? You know what I am talking about, we are all just plain nosy.
Maybe we all all think the grass is greener, and everyone else has better than us, but for the purpose of getting to grips with some great marketing techniques than that is good.
With so much going on around us, and seemingly so little time to fit everything in, then we tend to be quick to dismiss things that don’t have real power . . . .
Have you heard the news this week?
to be fair you probably heard much more than I did, as my snippet usually consists of
Radio 2, 6.30am headline bulletin, when I am still half asleep . . . Continue reading