Why you should not use an initialism or acronym in your business name.

The reason people tend to use an initialism or acronym for their business name is because they think too much about what their business means to them and less about how it will be perceived by their potential customers. . . .

. . . or possibly because they think too less about appreciating the importance of the right business name and using an initialism or acronym is a quick fix.

. . . . but most businesses have very little understanding of marketing . . . because their business is about anything other than marketing.

. . . so do you know . . . . . what is the meaning of initialism or acronym Continue reading

How to get the word out

In my village of Fradley, Lichfield I have managed to get the word out that I am a graphic designer.

The story of this latest marketing flyer project will give you a few pointers in what to do and what not to do to get the word out.

And as my latest design project is a charity fundraiser for Fradley village, I was happy to do the work for free. . . .

. . . to be fair the request was purely to organise the printing . . . but that was before I saw the “design” they wanted me to replicate.

. . . If something is worth doing then it’s worth doing well. . . .

. . . If you want to get the word out then it needs doing right. . . . Continue reading