OK so you’ve accepted the fact that you’re rubbish at design and you appreciate the value of a graphic designer . . .
. . . and you understand why they charge their graphic design fee . . .
. . . and you know they can do you a good job, because your new logo design is just brilliant . . .
. . . but then they quote you for your business card or your letterhead or your poster and you really can’t get your head around why the graphic design fee seems (to you) ridiculously high . . .
. . . you’re struggling to understand what you’re actually paying them for . . .
I mean surely for a business card they just drop in your logo in the corner and then add your contact details on . . . don’t they?
. . . it only takes ten minutes doesn’t it? . . . I could probably do it myself!
. . . but it would look **** (insert your own appropriate derogatory term here).
. . . and if you could do it yourself then you wouldn’t have asked your designer to quote their graphic design fee to do it for you . . .
. . . and presumably you want it to not look **** ?
. . . so that is the thing . . . while it may seem that simple . . .
. . . and when you’ve got your finished final design that looks perfect and beautiful and well structured and well-balanced and everything fits . . .
. . . you just can’t imagine how that could possibly cost you the graphic design fee that they are quoting . . .
. . . but please don’t dispute the graphic design fee . . . because it takes a graphic designer rather more than ten minutes to create something awesome.
Getting that final finish perfect looking layout isn’t as easy as just slapping everything on and assuming it works . . .
. . . as I’m about to explain . . .
Firstly, all you see is the finished product.
Secondly, what you don’t see is the two hours worth of trial and error and nudging and tweaking and balancing.
Thirdly, you also have to remember that as a designer I know the kind of information that ought to go on your design.
So one design will be what you’ve asked me to do . . .
. . . and a second/third design will also include the things I know is appropriate to go on . . .
. . . this means I may have to add some generic information for a telephone number you haven’t given me . . .
. . . or an address you haven’t given me . . . maybe some services information that you haven’t given me.
Fourthly, remember also there are two sides to a business card to design . . . both the front of the card and the rear.
Fifthly, When you, the client, chooses to proceed with the design that includes all those things that you haven’t asked me for . . .
. . . you are paying (my graphic design fee) for the value of my knowledge to offer you that design option in the first place.
Sixthly . . . now I have to come to the next part of the design process (a little bit more of the graphic design fee). . .
. . . where you ask for a few changes to the design . . .
. . . ( and I have to bite my lip, coz I already did twice as many options than I showed you and only submitted the ones that look great). . .
. . . but I need another ????? minutes to tweak it all around again, make sure it still works, and save some more proofs for you. . .
Seventhly . . . and even then you might want a couple more adjustments!!
Eighthly. . . I also need to replace all the generic information that I have put on the selected design. . .
. . . with all the actual information, that you have now given me . . .
. . . and hope that your real address / title / email fits into the space I have allocated for your generic information!! . . .
. . . perhaps you can imagine that I have allocated:
123 Address Road, Townsville, Countyshire, PO51 0DE.
. . . and you supply your actual address of:
Unit J, Mary Poppins Industrial Estate, Strawberry Fields Marina, Hollywood Boulevard, Staffordshire, WS84 9QT
. . . oops! . . . good job I allowed enough time in the graphic design fee for . . .
. . . adjusting the font size and closing the letters together (kerning / tracking) and maybe scaling it a tiny bit just to gain an extra millimetre here and there. . .
. . . but enough so you won’t notice but only a graphic designer can spot the difference . . . which is where it might be hard for you to even see what your designer has done for their graphic design fee.
A recent client did end up appreciating the reason for the graphic design fee . . . when I explained this scenario of substituting a generic business address with a potential real address of twice as many characters . . .
. . . particularly when he realised that I was describing his exact situation . . . just before he told me his actual business address.
And Ninethly and Tenthly . . . more time that has to be allocated in the graphic design fee. . .
. . . I have to contact my print suppliers and get updated print prices for all the different options of business card finishes that you might request . . .
. . . I have to create a print ready artwork file from your chosen design . . .
. . . and send it to the printer. . . and make sure thy know who to deliver it to . . . and forward you on-the-day tracking information with your delivery . . .
. . . and take responsibility for sorting out any (while hardly ever – it can happen) problems with the final printed cards.
. . . so there’s a lot more goes on behind the scenes than you may realise . . .
. . . and the graphic design fee, quoted to you up front as a final and fixed price has to cover all of that exceptional service and awesome design creation that I provided for my clients . . .
. . . if you want the ease and convenience of having me to sort it out then I’m going to have to charge you for it . . .
. . . you can decide . . .
May 2017 prices – graphic design fee for full colour double sided business cards, design, print and delivery all included . . .
x500 copies on top quality 400gsm board with professional matt laminated or soft touch finish . . .
and if you have any transport requirements – then get in touch with Kevin at Central transport Limited and he will be able to provide you with what you need.
This blog is created and written entirely by Linda Wild
Thanks for reading