So you’re setting up a new business and you’re going to need a logo . . . but you’re struggling to find out how to choose the best font for your logo . . .
. . . last time we talked colours, so if you need to choose those too then don’t forget to read the previous blog
but here we are talking font or typeface.
So the answer to choosing the best font for your logo . . . . .
So you’re setting up a new business and you’re going to need a logo . . . but you’re struggling to find out what are the best logo colours to choose. . .
. . . and you go online to look up colour theory . . . and psychology . . . and you might even search for The best logo colours 2017 . . .
. . . trouble with that is. . . how long do you propose your business is going to last then? . . . what the heck happens in 2018 . . . or 2019 . . .
. . . . if the best logo colours change next year. . . does that mean your whole logo needs to be re-colourized? . . . (I’ll expand on this later) . . . Continue reading
QUESTION – What could your business have in common with a small bespoke jewellery design company in Burton-upon-Trent.?
Well – more than likely quite a lot . . .
Jamie Hall Jewellery create unique pieces . . . nothing off the shelf . . . evey single ring, bangle, brooch, necklace . . . is a bespoke creation tailored especially for you . . . (their customer). . .
. . .and still only at high street / off the peg prices.
Jewellery or not . . . isn’t it great when you have something that is completely unique to you . . that no-one else has?
Isn’t it even better that this completely original and individual item contains:
Brand confidence background
We all love a good brand . . . you know that special feeling of brand confidence which wearing those Ugg boots, or toting your new iphone gives you . . .
I think it’s kind of brainwashed into our souls from childhood . . . starting from being teased at school by a “lack” of a brand . . . (in my schooldays it was trainers) . . .
. . . more recently my son got teased about not having the current Xbox console . . . and then ironically again for having the “very latest” Xbox console.
Any well-known brand oozes confidence, has perceived status and people want to be a part of it . . . so what are you going to do to get your new business on the brand confidence path?
. . . Is often the first question – after how much? – new potential clients will ask. . . it seems that everyone is in so much of a hurry. . .
Well, your graphic design project will take as long as you allow it to.
The assumed answer people expect is that it relates to how many other graphic design projects I have at the time . . .
which is true . . . but not as much as you would expect.
Because the real answer is:
At this time of year I imagine you are all looking forward to a few restful and fun family days. . .I know I am dreaming of a Happy Christmas. . . . .
. . . . stress free . . . nice dinner . . . . decent telly . . . glass of wine . . .or 3. . . . and . . . . .
(but this one is the hardest) NOT having to tell the children off for fighting with each other!!!!!!!
. . .and talking of children, now they have finished school, then it really is beginning to look like Happy Christmas at the Wild Ideas house . . . .
Every new business nowadays should have a website at some point . . . .
. . .and when you do it needs to represent your business . . .which means having the same name as your new business name . . .
. . . .so when you’re starting out and choosing your new business name it is wise, prudent and sensible to search domain names and consider this very important issue at the same time . . . .
even if you have not got any plans for a website straight away you can register the domain and it will be safe for at least a year . . . . Continue reading
On the back of creating some brilliant branding at excellent prices through the Wild Ideas and DBN web design Awesome branding package . . . . .
. . . . . . my latest customer has also used my flyer design services and added to her startup marketing range two thousand promotional flyers to distribute in her local area.
if you don’t tell people that you’re there then no one’s going to find you . . . . well not in a hurry anyway.
And again – I need to apologise for not blogging last week . . . .
. . . I have been feeling lousy with a kidney infection for the past 10 days and and not able to do anything at all . . . . .
. . . . luckily I had just completed a big project and was in between jobs so it has not had a drastic impact on my workload and I haven’t had to upset any of you lovely customers.
but now I am over the worst and although not 100% at least able to start doing a little bit I can see the light at the end of the tunnel . . . . .
. . . . and that in itself is enough for a bit of party celebration – reason number 1 . . . . .
First I want to apologise for not blogging these past 2 weeks. . . .
Half Term . . . . plus two inset days (teacher training so school closed to kids) . . . . and a busy schedule seems to have taken their toll . . . .
. . . but just about back on track, this morning I want to give a good old-fashioned shout out to my most recent client Dr Paul. . . .
thank you to her for helping Wild Ideas original graphic design to launch another Awesome Brand . . . .
. . . . . and congratulations on opening her “Elegance cosmetic clinic” today – 8th November 2016.