what is graphic design

The art of combining text, pictures and logos in an attractive, appealing and
aesthetically pleasing layout for Advertising, Business Cards, Banners, Branding,
Calendars, Compliment Slips, Flyers, Invitations, Letterheads, Logos, Menus, Promotional,
Posters, Stationery, Service Sheets, Signage, Tickets, Vouchers, Wedding Stationery.

Graphic design is the skill to be able to identify the important elements and play down the not so important. To select colours that complement one another without choosing too many. To choose the appropriate type style to emphasise and highlight words and headlines, to create the right mood of your product, whether it be for a childrens party invitation or a funeral service.

A graphic designer's talent means they can create a innovative solution even with limited colours, space, print restrictions, time or budget. (although they can't perform miracles).

Graphic design is the ability to include all the information you need without things looking over cramped, to space the lines of text so they punctuate naturally and read easily, to make sure your promotional message is clear and to leave enough blank space around text and pictures for the layout to be uncluttered. Ultimately to make the design work.

A graphic designer's talent allows them to create an attractive logo, motif or emblem for your company, school, hotel or event. Utilising colours, shapes, random patterns. They can recognise a good idea from a doodle, sketch or random juxtaposition of letters and squiggles on a computer screen.

Anyone with a computer and 'word art' can create a poster or a flyer but only a graphic designer can create a Poster with punch, a Calendar with class and Wedding Stationery with a wow.

Companies on the internet provide stock designs and royalty free images for you to 'use', but everyone else before you will have used them. Its a cost effective production line.

A good quality graphic design, comes from the services of wild ideas original graphic design, who take your ideas, turn them around and deliver. Its personal to you, its unique its original. And it looks pretty damn good to boot!

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